Occam’s Razor

Occam’s Razor

Occam’s Razor is a fourteenth century principle attributed to English logician and Franciscan friar William of Ockham.  The principle simply states this:

One should not make more assumptions than the minimum needed.  

In many circles, Occams Razor is called the principle of parsimony.  Which admonishes us to choose the simplest choice from a set of otherwise equivalent models.  But that was then and now is now.

If we fast-forward to today’s definition of Occam’s Razor, it would sound a little different.  Today’s definition might sound something like this:

The simplest explanation is usually the correct explanation.

In other words, if you have a number of answers and don’t know which one is right, the simplest answer is usually the correct answer.  And as easy as Occam’s Razor seems, it’s quite accurate … and works on almost any problem.  Take sales people for instance.

Why don’t sales people “catch up” with customers when they tour the models?

A simple problem that has all kinds of answers.  And they range from one end of the spectrum to the other.  Let’s do this.  I’ll provide the answers … you apply Occam’s Razor. Just choose the simplest explanation.  Here goes:

  • It’s a “seller’s” market
  • It’s a “buyer’s” market
  • There’s no need to “catch up”

The choice is yours.

Seventeen years ago Rick became the first trainer in the homebuilding industry introduce a sales training program that addressed the differences between high and low-ticket sales strategies.  Today, it is still the only industry program that focuses on the behaviors most closely identified with high-ticket sales success. Reimagine Selling is supported by the longest and largest research study inside and outside the homebuilding industry. 


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